New sellerboard tool - PPC Dashboard!
Dashboard is your main tool for analysing your key performance indicators. Here you can see your daily profit in real time, as well as drill down into any period of time or product and see a list of all fees. All the data will be added to your sellerboard account automatically and you don’t need to enter anything manually! However, there are a few very important indicators, which you won’t find in Seller Central.
The first indicator is Estimated profit. sellerboard came up with the algorithm for the most accurate profit estimates for each campaign, group and even keyword.
The next indicator is Break-even ACOS. It will help you to understand at what ACOS stage advertising costs will start to pay off.
Another indicator is the Break-even bid. It will indicate at what estimated bid, considering your current situation, you would receive from the PPC as much as you invested in it. Based on this information, you can decide whether to increase or decrease the bid. An Auto-bidding system will also be released soon!